Privacy policy

Last updated: 2 October 2026

This Privacy Policy explains how THE EARTH WINE (“we”, “us” or “our”) collects, uses and shares personal information when you visit theearthwine.com, place an order, subscribe to our communications or otherwise interact with us.

INFORMATION WE COLLECT

Depending on how you use our website, we may collect:

Contact and order information
Such as your name, email address, telephone number, billing address, delivery address and order history.

Payment information
Payments are processed by our payment service providers. We do not normally receive or store your full payment card details.

Website and device information
Such as your IP address, browser type, device information, pages viewed, interactions with our website and information collected through cookies or similar technologies.

Communications
Information you provide when you contact us, make an enquiry or request customer support.

Marketing preferences
Such as whether you have chosen to receive our newsletters or other marketing communications.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process and fulfil your orders

  • Arrange delivery or pickup

  • Process payments, refunds and returns

  • Communicate with you about your order

  • Provide customer service

  • Detect and prevent fraud or misuse

  • Operate, maintain and improve our website

  • Understand how customers use our website

  • Send marketing communications where you have agreed to receive them

  • Meet our legal, regulatory and accounting obligations

HOW WE SHARE INFORMATION

We only share personal information where reasonably necessary to operate our business.

This may include:

  • Shopify, which powers our online store

  • Payment service providers

  • Delivery and logistics providers, including SF Express

  • Technology, analytics and marketing service providers

  • Professional advisers where necessary

  • Government, regulatory or law-enforcement authorities where required by law

These service providers may process information on our behalf in Hong Kong or other jurisdictions.

COOKIES & ANALYTICS

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website performance and, where applicable, measure or personalise marketing.

Where required, you can manage your cookie preferences through the controls provided on our website.

MARKETING

If you choose to receive marketing from us, we may use your contact information to send news, new arrivals, offers and other information relating to THE EARTH WINE.

Where consent is required by law, we will only use your personal information for direct marketing after receiving the required consent.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us. There is no charge for opting out.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders and meeting legal, accounting, tax and regulatory requirements.

When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

SECURITY

We take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

YOUR RIGHTS

Subject to applicable law, you may have the right to request access to personal information we hold about you and request correction of inaccurate information.

You may also ask us to stop using your personal information for direct marketing at any time.

To make a privacy request, contact hello@theearthwine.com.

We may need to verify your identity before processing certain requests.

AGE RESTRICTION

Our products are intended for adults aged 18 or above.

We do not knowingly sell or supply alcohol to anyone under 18 and do not intentionally collect personal information from minors for that purpose.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. Their privacy practices are governed by their own policies, and we are not responsible for their privacy practices.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be available on this page.

CONTACT

For questions about this Privacy Policy or how we handle personal information, contact:

THE EARTH WINE
hello@theearthwine.com